Jorge Araujo

Prof. Jorge Araújo is a former professional basketball coach and a highly respected speaker in the fields of leadership, team performance, motivation and high-performance culture, with decades of experience leading teams in demanding, results-driven environments.

Throughout his career in professional sport, Prof. Jorge Araújo worked closely with athletes, coaching staff and organisations under constant pressure to perform, improve and win. This long-term exposure to competitive high-performance contexts gives him a deep understanding of how individual behaviour, mindset and attitude directly influence collective results — a reality that strongly mirrors today’s corporate environment.

In his keynote presentations, Prof. Jorge Araújo translates the principles of elite sport into clear, practical and immediately applicable insights for companies and teams. He explores how organisations can align individual objectives with common goals, manage competing interests and create conditions where the team consistently becomes greater than the sum of its parts.

A central theme of his work is the construction and sustainability of High-Performance Teams, focusing on critical success factors such as execution discipline, accountability, motivation, continuous improvement and resilience. Using structured approaches — including the P.E.R.F.O.R.M. model — he helps teams identify challenges, understand performance gaps and adopt behaviours that support long-term success.

Prof. Jorge Araújo places strong emphasis on attitude and motivation, particularly in contexts of uncertainty and volatility. He challenges the assumption that motivation is fixed, demonstrating that people are inherently motivatable once organisations understand where the “performance switch” lies for each individual. His concept of a F.E.E.D. attitude reinforces positive behaviours, responsibility and engagement within teams.

His talks also clearly distinguish leadership from operational management, highlighting the importance of execution control, consistency and the often-overlooked challenge of managing success after strong results.

To reinforce engagement and learning, Prof. Jorge Araújo integrates simple motivational dynamics throughout his keynotes. These dynamics are designed as practical triggers that allow participants to experience the concepts being discussed, fostering interaction, collaboration and deeper alignment — without disrupting the flow or professional tone of the session.

Prof. Jorge Araújo is a highly effective speaker for corporate events, leadership meetings, conferences and team development programmes, delivering messages grounded in real experience, clarity and impact. His sessions resonate strongly with organisations seeking to strengthen team cohesion, leadership effectiveness and sustainable performance.